A couple of years ago I attended a very lively and work-intensive but fun conference in Las Vegas. My lovely and talented client, Nicole McInnes, had been invited to sit on a panel to discuss the author-agent relationship and when she asked if I could join her on the panel, I jumped at the chance. Not only would I get to see her, but I’d get to spend some time in Sin City!

When I got there, I met several terrific editors and agents and we bonded big time. One of those agents was Carly Watters, a charming and smart young agent based in Canada who works for PS Literary. I’ve since followed her on social media and she has some nice insights to share about books and publishing.

I found this recent piece about navigating social media particularly compelling as we are always trying to encourage our authors to learn more about social media and using it in a positive way to build name and brand recognition. Carly interviews a successful “bookstagrammer” who is now an editor at a major publishing house who also runs a blog, website, and manages several social media accounts. She offers some tips for writers that you might find useful. I like when she says:

“Be authentic – your personality and style will make your platforms sing. I can’t stress enough how important it is to be original with your words and ideas. Know your audience – every platform will attract different types of readers. Be honest with your content – if you are passionate about your work, it will show and people are more likely to appreciate your honesty! Lastly, remember that if reading and sharing your love of reading with others is something that you adore doing, then you are in the right place! Books are what bind us together in this community – don’t forget that we are all just readers finding our place in this online bookish world.”

Enjoy and check out Carly and Book Baristas to learn more about books and what makes us all tick.